Brands & sponsors
A unique platform for brands in the 4x4, motoring and adventure sector. Authentic visibility. Engaged community. Measurable results.
Why African Desert?
AFRICAN DESERT 340 is not just an event. It is a content, community and visibility platform built around a passionate, high-spending audience: 4x4 owners, drivers, clubs, motorsport companies and adventure lovers.
Unlike conventional advertising, visibility at a raid is organic, emotional and lasting. Your brand appears in the context where it matters most: adventure, effort, achievement and a passion for 4x4.
Partnership options
Collaborate and appear
Presence at the event with basic visibility and mention in official communications.
Real visibility in the desert
Full visibility on vehicles, social media, aftermovie and featured position across all raid media.
Maximum brand integration
Full brand integration into the event. Co-naming, exclusive content and presence at every touchpoint.
Need a tailored proposal? Tell us about your brand and we'll design it together →
Your brand vinyl on organisation vehicles that appear in all visual content of the raid.
Mentions, posts and tags on Instagram, Facebook and YouTube during and after the event.
Appearance in the official aftermovie, reels, stories and stage videos distributed across all platforms.
Banner, brand space and activation at the start ceremony, bivouacs and finish.
Logo on newsletters, dossier, roadbook and all official raid communications.
Access to an active community of over 380 participants and their networks.
Visibility report with impressions, reach, mentions and presence photos.
Recurring sponsors get priority access to the next edition with special conditions.
Request the sponsorship dossier and discover all the options to connect your brand with the most passionate 4x4 community.